Mystery shopping, also known as secret shopping, is the art of analyzing a company’s customer connected services discreetly. Mystery shopping has been used for several years now in order to improve the customer experience, and has helped numerous companies gather vital insight into their business. Mystery shopping is a serious business and requires certain skills to perform the job. Want to become a mystery shopper? Read these dos and don’ts of mystery shopping and make the best out of them.
All businesses provide products and services, but your relationship with your customer does not stop there. Brands need to provide exceptional service, pre-sale and post-sale, as well. The following are some hard-to-ignore signs of broken customer experiences: #1.Overconfidence in Action...Read More
Which particular elements best define a hotel? Most people have their unique perception of what constitutes a luxurious hotel experience. For some guests, it’s the gourmet chocolate on the pillow while for others its the 24/7 room service facility. Similarly,...Read More