Mystery shopping, also known as secret shopping, is the art of analyzing a company’s customer connected services discreetly. Mystery shopping has been used for several years now in order to improve the customer experience, and has helped numerous companies gather vital insight into their business. Mystery shopping is a serious business and requires certain skills to perform the job. Want to become a mystery shopper? Read these dos and don’ts of mystery shopping and make the best out of them.
Back in 1885, a German psychologist named Hermann Ebbinghaus founded the now-famous “Forgetting Curve” while conducting experimental research on memory. The curve summarizes the learning journey of every individual; a closer study shows how it highlights the importance of repetition....Read More
The foundation of experiential learning is based upon an educational philosophy termed Constructivism. According to Constructivism, a learner’s knowledge is developed ‘on-the-spot’ by experiencing concepts, theories, and things in-person. An essential aspect of Constructivism involves the learner reflecting on the...Read More
A smiley emoticon, a ‘thumbs-up’ like, or a multi-paragraph positive review on a third-party website - satisfied customers are the hallmark of a successful business. With an increasingly competitive marketplace, simply being friendly with clients is hardly ever enough. As...Read More