Shahzad Qureshi (September 23, 2016)
In the recent past, online booking and ticket reservation systems have experienced exponential growth across various industries. For instance, most people now book airline tickets and hotel rooms online before traveling. This trend is rapidly growing as businesses realize the convenience, cost effectiveness and efficiency it has to offer. Many companies are investing money to develop efficient and smart booking systems that are not only able to maximize revenues but also offer convenience to customers. Some of the most valuable aspects of online ticketing system are as follow:
Enabling customers to book tickets online translates into keeping the business open round the clock, without any constraints of business hours and public holidays. Customers don’t have to worry about business hours or waiting in queue for their turn, as online ticketing completely revamps how tickets are purchased. Round the clock functionality is likely to increase revenue and sales for companies in addition to offering better customer experience. Furthermore, businesses can also integrate live chat on their websites and within mobile apps to help customers make reservations and answer their queries.
With the rapid growth in digital technology, reaching out and conducting business across global markets has become easier. Due to evolution in web technologies, companies can now target a considerably larger market to sell their services and products. Similarly for customers, online booking opens up the possibility of looking at several different options in various parts of the world before making a buying decision. Businesses can now directly sell to customers all over the world and offer round the clock online customer support to enhance their experience.
Online booking systems offer a richer medium that is also interactive. The marketing messages, promotions and guidelines can be integrated in the form of audio, video or graphics for enhancing customer experience. Additionally, online bookings for airlines and trains is highly interactive, allowing customers to see the current booking situation and ability to choose the seat position, meal plan and other details. The experience dynamically adjusts to the unique needs of the clients hence making them part of the process.
One of the best customer service practices is to offer clients personalized service. Modern ticketing systems have the ability to deliver personalized marketing messages to individuals as well as groups. Algorithms-based ad engines that analyze the users’ browsing history generate ads, offers and promotions most relevant to customers in real-time. Ads are also based on individual characteristics and filtered settings. Filtering the results according to the unique needs and preferences of the clients saves time and money by finding the best deals for them. Data which is gathered based on buying preferences and background is organized and used to study and analyze the trends. Most online ticketing systems come with the ability to track the online activity of customers on the ticketing portal, which could help companies offer personalized recommendations based on individual preferences.
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