Shoaib Pervaiz (November 17, 2015)
The internet revolution has paved the way for a myriad of communication channels for customers and businesses. Instead of just using Desktop PCs and Laptops, people have now started using mobile phones and handheld tablets to gather, consume, and perpetuate information.
According to the Pew Research Center, there are almost as many mobile phone subscriptions in the world (6.8 billion) as there are people (7 billion). The same research suggests that in 2013, the number of people who used mobile phones crossed the number of Desktop PC users.
Statistics such as these suggest that if businesses are not able to reach their audience through mobile search or display, they are not providing satisfactory mobile experience and will miss out on enhancing their relationship with potential as well as existing customers.
Here are 5 ways businesses can effectively reach out to millions of customers and provide a better experience through mobile phones:
Thanks to mobile internet, since customers are now always online, they use their mobile phones to look at websites to seek information, interact with businesses and purchase their desired products and services.
Having a mobile-friendly website means that when customers browse through your web page on their smartphones, the site loads and displays correctly for an optimal customer experience. Features such as pinch-zoom, search-bar, and speed optimization, lean coding and saved payment information are some of the best ways to do just that.
The search for, usage, and perpetuation of content is at an all-time high as customers feed on all of this information on-the-go. For businesses, making sure that this information is readily, and easily available to all browsing through their websites is instrumental to gain the competitive advantage.
Product information, company news, changes in service, and information about new and upcoming offers is the kind of information that the modern customer expects to be readily available.
The changing landscape of mobile phone technology has led to a number of different ways in which companies try to interact with customers. It is increasingly being seen that companies are developing Apps dedicated to specific products, services and brands. For example, Amazon.inc and eBay have different Apps for their services. Airline giants such as Virgin and Emirates have mobile apps through which customers can search for and book flight tickets.
Much of the digital spending by businesses these days contribute towards search and display mobile advertisement. This means that businesses are now ensuring that their promotions are being seen by customers while they hunt for information, products, and services online.
An interesting study into mobile budgets by eMarketer shows a growing trend of Mobile Ad spending as a percentage of Digital Ad spending. Mobile Ad spending in 2015 is estimated to be around $30 billion, and is forecasted to grow to $50 billion by 2017. Around 50% of Digital Ad budgets were used on Mobile Advertisements, and this percentage is to grow to a staggering 66% in 2017.
Having a user-friendly website that correctly displays advertisement on mobiles is an essential contributing factor to successful marketing campaigns.
Providing Instant Customer Support
The usage of mobile technologies has allowed for instant interaction between businesses and their customers. The need for greater, and highly alert customer support has never been greater. When customers ask a question, or have an issue with the service they receive, they expect it to be immediately handled and resolved by company representatives. Online customers can be provided instant help by integrating live chat not only on websites but also in mobile apps.
It is absolutely clear for all businesses to utilize the popularity of smartphones to share their stories with customers, and enable them to purchase products and services through mobile technology as more and more people are using smartphones and handheld devices.
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