Aymen Mazhar (November 12, 2015)
The need for quality customer service is vital in order to successfully run any business. When it comes to parents, they want the very best for their children. Keeping this in mind, the customer experience delivered by daycare centres must be strongly focused upon. The experience delivered also has to be a fairly personalized one keeping the individual needs of the parents and children in mind. Here are some quick tips for child daycare centres to enhance the level of customer satisfaction.
Building the trust of customers towards your daycare centre is a constant challenge as all parents want the best option for their children.
In order to measure and improve customer satisfaction, it is essential to sit down with parents every week and hear their concerns. Understanding what exactly parents want for their kids is the first step towards providing great customer service. Parents are always happy to know that their opinions are being heard and acted upon.
Having frequent meetings with parents about the general progress and growth of the child, and updating them on minor things such as the time schedule of eating and sleeping, and the productiveness of the day would go a long way in building a lasting relationship with customers. Make sure that you keep parents in the loop of all changes taking place at the centre. You can inform them and give them updates via the communication channel they feel most comfortable with.
The most important aspect for turning your Daycare Centre into a success and having high percentages of satisfied customers mainly depends on your infrastructure and the workforce. Managers need to keep a check on all processes and training for the staff. Delivering efficient care and service should be the top priority.
When hiring, ensure that they have the right qualification, experience of working with children, know-how of childcare and how to handle different types of children. Different roles and responsibilities of the staff should be developed and hiring should be done in accordance. Your staff must have a positive attitude and a service mindset in order to gain the trust of parents. The team working at the daycare should also be able to come up with innovative strategies and ideas on how to plan different activities for children which are necessary for their development.
Hygiene is a key concern. Ensure that the premises are clean and there is proper maintenance round the clock. The ambiance of the daycare centre should be one which is welcoming for children, where they feel happy and at home. Choose the color theme of the play area and learning area wisely. Have the right tools such as books, coloring notebooks, toys and learning activities for children as they have to spend a significant amount of time at the daycare. Plan activities for the children according to their ages and personalities. When the parents see their child healthy and happy, it will increase their satisfaction.
Providing an environment which is safe, secure, healthy, comfortable and offers ample learning should be given special attention by those managing daycare facilities. Keeping these aspects in mind and designing strategies around them will ensure a more satisfied customer base.
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