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3 Reasons Why Understanding Psychology Helps You Improve Customer Experience

Usman Ghani (July 28, 2016)

In order to give your customers something to remember, you must first understand what they want. At the very core, business is not all that different from psychology. Both go hand in hand, as they involve understanding human behavior, the likes and dislikes of people, emotional triggers and expectations. Serving customers is closely linked to acquiring knowledge … Continue reading 3 Reasons Why Understanding Psychology Helps You Improve Customer Experience

5 Common Misconceptions About Customer Experience

Usman Ghani (July 26, 2016)

Delivering an amazing service experience is certainly the top priority of every business these days. However, in order to create a delightful customer experience, you need to place your clients’ needs and satisfaction ahead of everything. Many businesses invest more in acquiring clients than spending on offering an exceptional service to retain them. There are … Continue reading 5 Common Misconceptions About Customer Experience

5 Useful Tips on Developing a Loyal Customer Base

Usman Ghani (July 22, 2016)

Every business strives to gain customer loyalty since it leads to recurrent purchases. It is important to note that businesses with a loyal client base spend less on persuasive marketing because their clients are willing to purchase their products and services anyway. In today’s competitive environment it is difficult for businesses to maintain loyalty as … Continue reading 5 Useful Tips on Developing a Loyal Customer Base

Tips on Improving Listening Skills for Better Customer Support

Usman Ghani (July 21, 2016)

Customer Service is an elaborate and challenging job. Understanding your customers and having good communication are the most essential skills that a good customer service representative should have. Active listening is one of the most essential skills a CSR must have. Those who are unable to listen carefully and understand what is being said and … Continue reading Tips on Improving Listening Skills for Better Customer Support

How to Make Your Customers Give Honest Feedback

Usman Ghani (July 18, 2016)

It is vital for businesses to collect quality feedback from customers in order to improve their satisfaction level and service experience. However, most clients find it hard and time taking to answer feedback questions. Many give responses just for the sake of completing feedback forms. So what is the best method to obtain honest feedback from … Continue reading How to Make Your Customers Give Honest Feedback

Tips for Handling Expectations of Price Focused Customers

Usman Ghani (July 12, 2016)

“Know your customers” is the most recurring mantra within the business world. In order to truly understand your customers, you need to first create profiles of the different types of customers you have. For instance, there are some people who are always on a hunt for bargains and are particularly concerned about getting a good … Continue reading Tips for Handling Expectations of Price Focused Customers

How Emotional Intelligence Helps You Enhance Customer Satisfaction

Usman Ghani (July 4, 2016)

Do you know what it takes to turn customers into brand advocates? Most businesses focus on product innovation, competitive price and efficient service. While these factors are essential for attracting potential buyers, they are not enough to build and retain a strong customer base. The secret to winning customers for life is to cater to … Continue reading How Emotional Intelligence Helps You Enhance Customer Satisfaction

Why Frontline Experience is Essential for Business Leaders

Usman Ghani (June 29, 2016)

Great leaders know the importance of creating a customer centric culture within the organization. To promote that culture and vision, they need to experience the role at the frontline interacting with clients directly. This helps them better understand customers’ perspective, needs and expectations. Serving and communicating directly with customers gives you an insight on how … Continue reading Why Frontline Experience is Essential for Business Leaders

Using Behavioral Science for Customer Satisfaction

Usman Ghani (June 27, 2016)

It is widely understood that by developing empathy and learning about customers, businesses can create an enduring impact on them. A company that appreciates the significance of customer satisfaction must ask itself this question: Do you truly understand your customers? Businesses can learn more about clients by studying human behavioral traits, what they imply, and … Continue reading Using Behavioral Science for Customer Satisfaction

5 Customer-Centric Practices Businesses Should Teach Employees

Usman Ghani (June 20, 2016)

Focusing on customer-centricity is essential for businesses, however just getting the processes right is not enough to deliver exceptional service experience. It involves instilling customer-centric vision and best practices within your organization to achieve your goals. In order to create a client focused culture, you need to have a team of dedicated individuals who believe … Continue reading 5 Customer-Centric Practices Businesses Should Teach Employees