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6 Strategies for Creating a Memorable Customer Experience at Restaurants

Usman Ghani (January 19, 2017)

Starting a restaurant business and making customers love the food and service you offer isn’t an easy job. Customer preferences are ever changing and their demands keep increasing with time as well. While some might find your overfriendly staff, as warm and welcoming, others may complain of them being too candid. Creating the right mix … Continue reading 6 Strategies for Creating a Memorable Customer Experience at Restaurants

4 Strategies for Companies Looking to Build Customer Confidence

Usman Ghani (January 16, 2017)

Increase in market competition has led to customers quickly moving from one brand to another, in search of better service and product quality. Customers have higher expectations and companies need to invest more to build customer trust and confidence. A customer who trusts your brand is more likely to stick with it and be more … Continue reading 4 Strategies for Companies Looking to Build Customer Confidence

4 Tips for Enhancing Frontline Communication Skills

Usman Ghani (January 11, 2017)

Companies spend a substantial amount of their budget designing customer experience journeys and focusing on making memorable interactions for customers. However, the touchpoint that needs the most focus and can make or break a relationship is often not given its due importance. Frontline staff is the best representation of a brand, and how it treats … Continue reading 4 Tips for Enhancing Frontline Communication Skills

5 Tips for Creating Better Experience at Events

Usman Ghani (December 27, 2016)

In order to make any event a success, a memorable experience needs to be offered to those who are attending. Meticulous planning needs to go into targeting the right customers and then ensuring that they not only attend the event but spread positive word about it. Design a strategy based on the type of event, … Continue reading 5 Tips for Creating Better Experience at Events

4 Important Factors When Designing Customer Satisfaction Surveys

Usman Ghani (December 19, 2016)

Effectively designed customer satisfaction surveys give insight on how customers are viewing a brand and its service offerings. Businesses utilize data from customer surveys to improve their service quality and raise their rank in the pool of competitors. Surveys provide useful information on whether a customer is satisfied or dissatisfied by the product or service … Continue reading 4 Important Factors When Designing Customer Satisfaction Surveys

Effective Strategies on Attaining Loyal Customers

Usman Ghani (December 14, 2016)

Assortment in product range and buying options has increased the investment companies make in order to gain customers and win their loyalty. Businesses are now gaining competitive edge on the basis of multiple factors, such as marketing, innovation and customer focused advertising. This has led to companies facing tough challenges in the market and constantly … Continue reading Effective Strategies on Attaining Loyal Customers

4 Strategies on Designing an Impactful Customer Journey Map

Usman Ghani (December 6, 2016)

Customer journey maps provide insights to the customer experience and give a detailed outlook on areas to focus on. The customer journey map is used to design the experience of a customer, keeping in mind engagement of a company with the customer along the way. Companies can plan their customer journey process by creating maps … Continue reading 4 Strategies on Designing an Impactful Customer Journey Map

4 Tips to Prevent Your Customers from Leaving

Usman Ghani (December 2, 2016)

Customers might choose to leave a business because of one or multiple factors. This could be due to receiving poor service, faulty products, not getting enough value for money or the product/service not being according to what was perceived or expected. So how can a business prevent customers from leaving? Offering excellent customer care before … Continue reading 4 Tips to Prevent Your Customers from Leaving

Building and Maintaining Lasting Customer Relationships

Usman Ghani (November 29, 2016)

With the constant evolution in the way businesses are using technology to create customer convenience and improve profitability, it is essential not to lose sight on the importance of strengthening client relationships based on customer care and empathy. Earning customer loyalty requires developing a sound relationship between a business and its clients. Focus on making … Continue reading Building and Maintaining Lasting Customer Relationships

4 Tips on How to Reduce Shopping Cart Abandonment through Customer Experience

Usman Ghani (November 25, 2016)

Online shopping has evolved to become mainstream for companies to do business and engage with their customers. However, despite companies investing heavily in marketing their products and enhancing user experience on the website, many of them are unable to get the customer to complete the final step and place an order. Shopping cart abandonment is … Continue reading 4 Tips on How to Reduce Shopping Cart Abandonment through Customer Experience