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Booklovers everywhere find no greater pleasure than immersing themselves in a good book. They are always on the lookout for well-equipped stores which offer them with a great environment and great service. With so many choices out there, bookstores are looking at new ways to attract customers. Below are some tips that will help bookshops … Continue reading Tips for Bookstores to Offer Customers a Novel Experience

Businesses are increasingly trying to tap into the minds of their customers in order to cater to their needs more effectively. By identifying who the customer is, they can be a step closer to knowing what he wants. Customer profiling essentially means getting to know your customer, and then designing tailor-made products and services specifically … Continue reading How Customer Profiling Can Help Your Business

With the changing lifestyles of consumers, businesses are continuously on the lookout for new and innovative advertising techniques to increase their customer base. Although conventional advertising mediums such as television, newspapers and billboards are still relevant, businesses need to explore other channels to reach out to their target market and stay ahead of their competitors. … Continue reading 4 Innovative Ways Businesses Can Attract Customers

With the boom in information technology, there has been quite a bit of creativity in ways that firms sell their products. Entrepreneurs are increasingly looking for new and innovative methods through which they may expand their customer base and consequently gain higher revenues. The objective is to make sure that businesses keep evolving and adapting … Continue reading Tools for Expanding Customer Base